The McNamara Fallacy

First step is to measure what can be easily measured. This is okay as far as it goes.

Aram Koukia October 19, 2020 1 min read

The McNamara Fallacy

First step is to measure what can be easily measured. This is okay as far as it goes.

The second is to disregard that which can’t easily be measured or to give it an arbitrary quantitative value.

The third step is to presume that what can’t be measured easily isn’t important. This is Blindness.

The forth step is to say what can’t easily be measured really doesn’t exist. This is suicide.

Charles Handy, The Empty Rain Coat